“Dear Adelina, I’ve just come across your website and read you offer translation services from English into Italian”. I’ll be in Italy next week for a business meeting with potential new clients and I need someone who helps me communicate with them. Could you tell me how much do you charge for this kind of … [read all]
Benefits of a rebranding process
2016 was a year full of emotions: I came back to Italy from Africa, my baby arrived and my life radically changed. I looked at myself in the mirror and did not recognize me anymore. Everything was different: my body, my soul, my vision of life and work. Working at a very reduced pace, I … [read all]
Why your brand needs a language and content strategy
You have a great product or service which is very successful on your local market. You studied your competitors and found that there may be good chances to expand your business abroad. You make the final decision: enter in a new market. Congratulations! I do not want to break your dreams but you should know … [read all]
New Beginning
Photo: Alessia Rossano, Gli INsoliti viaggi A new beginning, small or big, can be scary. A home, a city or a job, a child, a friend, a choice. Often, it’s like a leap into the unknown and if you are a comfort-zone person, you may find it very difficult to accept that change and find a … [read all]